ELC News

Worlds Ocean Day Image

Worlds Ocean Day

Tuesday, June 12 2012

La Mer invites you to celebrate World Oceans Day 2012
Discover, appreciate and protect our world’s oceans

As a tribute to founder Dr. Max Huber’s passion for the sea, La Mer is proud to support ocean conservation efforts worldwide by its partner, Oceana. La Mer’s World Oceans Day campaign seeks to raise awareness not only for the beauty and restorative power of the sea, but also its fragility. Because La Mer believes that marine botanicals such as Pacific Sea Kelp have incredible properties that have yet to be fully explored and understood, we support habitat protection initiatives to protect and preserve these resources for future generations.  

This year’s World Oceans Day Campaign will encourage the exploration and discovery of the sea’s treasures. With a deeper understanding, we will appreciate the ocean’s impact on our lives and enjoy the ocean as a source of profound inspiration.

Partnership with Oceana

This is the seventh year of partnership between La Mer and Oceana, the world’s largest international ocean advocacy organization. To commemorate the collaboration, La Mer has created a limited-edition 100 ml World Oceans Day Crème in a specially designed ocean-inspired jar. In addition, La Mer will make a $200,000 donation to Oceana in support of their Habitat Protection Campaign, as well as other global initiatives for ocean conservation.

“La Mer’s support has helped Oceana win important victories for ocean habitat in places such as Belize, Alaska and Chile,” said Oceana CEO Andrew Sharpless. “To date more than a million square miles have been protected.  La Mer’s constant and unwavering commitment to Oceana and saving the world’s oceans has really made a difference.”

World Oceans Day

Created in 1992 and made official by the United Nations in 2009, World Oceans Day takes place annually on June 8. It serves as a time to recognize the importance of the sea as a vital ecosystem and to take action to preserve its delicate habitats and wildlife. With more than 300,000 members in 150 countries, Oceana has greatly reduced over-fishing and protected threatened marine habitats with its science-based policies.

For more information about La Mer’s World Oceans Day campaign, please visit www.lamer.com/worldoceansday