About Estée Lauder Companies

Our journey began here...

1946

Estee Lauder started her cosmetic journey with the launch of four products.


1946

1948

Estee Lauder opens its first counter in a New York department store.


1948

This has been our journey...

1958

Estee Lauder’s son, Leonard Lauder joins the family business.


1958

1960

Estee Lauder’s first international account opens in England.


1960

This has been our journey...

1963

Estee Lauder Companies comes to New Zealand.


1963

1968

Clinique Laboratories Inc. is founded. Based on the concept of products that allergy free and 100% fragrance free.


1968

This has been our journey...

1985

Estee Lauder publishes her first book. Estee: A Success Story. Estee Lauder Companies surpasses $1 Billion in sales.


1985

1994

Estee Lauder Companies acquires a major interest in M.A.C cosmetics


1994

This has been our journey...

1995

Estee Lauder retires from the company. Estee Lauder Companies acquires the Bobbi Brown brand.


1995

1997

Estee Lauder Companies acquires a majority interest in Aveda.


1997

This has been our journey...

1998

Estee Lauder Companies acquires the remaining interest in M.A.C Cosmetics.


1998

1999

Estee Lauder Companies acquires Jo Malone.


1999

The Company

Our Ideas

While the success of great products can be measured by sales and profits, our overall achievements are measured by the power and promise of our ideas.  Over the years, we've insisted on being the foremost innovators, seeking out and nurturing the very best concepts for our consumers.  Everything we do reflects the input and influence of our global teams.  This applies not only to our products themselves, but to every area related to our business – including research & development, packaging, marketing, advertising, customer service and operations.

The Future

At Estee Lauder Companies, our single focus is to remain the preeminent leader in global prestige cosmetics. To do that means nurturing three key assets - great brands, great people and great ideas.

Persuasive communication is essential to strong leadership. Communicating our strategy creates transparency and trust. Our five strategic imperatives are:

  • Innovating new products
  • Driving all product categories
  • Diversifying distribution
  • Expanding global reach
  • Pursuing acquisition and licensing opportunities